Audi Brand Promo: Nothing Sticks Like Quattro [with Video]

At the Toronto International Film Festival (TIFF) in Canada, communications Company Lowe Roche has stuck hundreds of 1:43 scale Audi quattro models to metal surfaces as part of an ad campaign by Audi.
Fitted with strong magnets and stuck to lamp posts, newspaper boxes and the like, passers-by were encouraged to remove the die-cast models and take them home with them. On the underside of each model is a sticker that reads, "Nothing sticks like quattro."
The models include the Audi R8 coupe / convertible, Q5 SUV and TT.
"We wanted to give people a real demonstration of how great the [quattro all-wheel-drive] system is. It's also a great way to get the brand into the consumer's hand." said Geoffrey Roche, company founder and chairman of Low Roche when asked about the campaign.
Audi is also pushing its wares through magazine and newspaper ads, escalator wraps and online advertising through the festival, which is held annually each September.

By Tristan Hankins

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Subaru Revealed Behind 2011 Mediocrity Marketing Hoax; What do you Say Kia?

As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.
It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.
We assume the creators of the campaign believed no one would figure out that the car buried under all that beige makeup was an older Kia Optima.
Mark this down as a big mistake, because once we found out, we were bound to make a comparison between the Legacy and the forthcoming 2011 Kia Optima (and not of course, its decade-old predecessor...).
And in our book, at least, in what concerns the looks department, the new Optima makes the Legacy seem beiger than Japan's beigest beige...
Now, wouldn't it be interesting if Kia responded with a 'beige' answer / commercial to Subaru's campaign?

Link: 2011 Mediocrity Sedan

E28 BMW 5 Series Ad: "The Car that blurs the distinction between racing machines and luxury sedans"

Classic car ads are always nice, because they were made in times when people weren't so wound up and actually had the time to read something. So, there's plenty of information in them, some of which is quite entertaining today, almost thirty years later.
This here ad depicts the E28 BMW 5-Series, built between 1981 and 1988, claiming that it's both a sports car and luxury sedan.
BMW is showing off the 535i here and it throws in the big guns right from the start: "It eats up the road – any road – at ungodly speed without a hiccup - Car and Driver wrote". And wait, not about this one, but its predecessor, the E12. You can only imagine, then, that the E28 535i must / should have been a better car.
And it was, because this is the generation that spawned the first M5 (or M535i), which you can admire in the gallery below, and started a new dynasty of sports saloons.
Nevertheless, the 535i was no slouch either. The ad doesn't say it, but the 3.4-liter engine had 182 hp (136 kW). However, it does brag about the "0-60mph time" – just 7.4 seconds –, the "communicative power assisted steering" and the "fully independent suspension".
And that's not all: BMW also claimed that the engine management was computer-controlled to "ensure peak engine performance".
The standard equipment list wasn't exactly long, as the E28 owner only got leather seats, air con, a sunroof and on-board computer. Even the description in the ad was short.
And I'll tell you why: because up until the current generation (F10/11), the BMW 5 Series was always a driver's car first and a luxury vehicle after. Not the other way around.
By Csaba Daradics
[Ad photo source: Tumblr]

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Alfa Romeo Creates Giulietta Mosaic with Thousands of Photos

As part of the ongoing celebrations for the Italian brand's first 100 years, Alfa Romeo has unveiled a unique billboard in Chelsea, UK. The specially commissioned artwork depicts the latest model to join Alfa Romeo's range, the all-new Giullietta hatchback, through a mosaic of pictures.
In an apparent nod to the belief that Alfa Romeos have a soul, the mosaic was created by using thousands of photos from past and present owners, historic stills from film, TV and landmark motorsport successes.

Damien Dally, Brand Communications Manager, Alfa Romeo said:
"This piece of artwork communicates the brand in its centenary year extremely well. Creating our latest Giulietta model from hundreds of images sent in by fans of the brand and from our heritage really sums up what Alfa Romeo is all about. Not only does the final outcome look fantastic, it also a great piece of memorabilia to mark this special year."
Alfa Romeo said that every person who contributed a photo will receive a Limited Edition print of the mosaic artwork as a token of appreciation.

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