Pogea Racing - Fiat 500 Ferrari Edition

Pogea Racing has released an incredible upgrade package for the special edition Fiat 500 Abarth 595 Ferrari that includes both performance and styling enhancements.

Pogea Racing believes the standard 180 hp of the special edition model is not enough, so they gave it another 100 hp. This means the total output of the Pogea Fiat 500 Ferrari gets up to 268PS and 330 Nm of torque. In a car this size, with front-wheel-drive, getting so close to 300 hp is pure madness.

The standard Fiat 500 Ferrari Dealers Edition makes a respectable 164-hp and 170 lb-ft of torque. Pogea Racing decided to take it a step further and added larger stainless steel exhaust system, modified downpipe, and a new catalytic converter. All those modifications allow for a total of 264-hp and a maximum torque of 243 lb-ft. For stopping power Pogea Racing upgraded the OEM brakes with their 4-piston brake assembly.

To add cooling to both the intake air, and to lower the combustion temperature, a modified Intake cooling system was created. A center-mount, larger, more efficient intercooler replaces the two smaller original intercoolers. Additional air is being pumped into the engine compartment to cool the accessories via the carbon fiber parts of the Assetto Corse. Fuel injection is optimized by changing fuel pressure valves and using upgraded Bosch fuel injectors.

With the added power comes upgraded four-piston caliper brakes.  Options available include an upgrade suspension, unspecified carbon fiber parts, and leather upholstery.  Taking a cue from the Ferrari 430 Scuderia, the car appears to be painted in the same Scuderia Red with grey race stripes around the venting on the hood.  Pricing on the Pogea Racing 500 package begins at €3400.




Press Release

The mighty Italian - Fiat 500 FERRARI DEALERS EDITION with 268 PS

When there is a new project at Pogea Racing, one can be absolutely sure that everything is well studied to the smallest detail.

The hardest part of the development process was to avoid using a separate Tuning Box Unit. Unlike other "tuners", Pogea Racing starts with the OEM ECU of the Fiat 500 Abarth, instead of relying on a separate controller unit. Pogea Racing develops the software data to work directly with the vehicle's ECU. This assures that instructions that are sent from the ECU direct all normal functions of the car properly. An auxiliary unit cannot control all functions, and will ignore the vehicle's ECU's commands. Herein lies the principal difference between Pogea Racing's development and other Tuners.

Pogea Racing chose a very rare model, the Fiat 500 FERRARI DEALERS EDITION of Abarth. The standard engine is already relatively strong, coming with 165PS and 230Nm. Pogea Racing increases the performance of the small Italian model by adding 100hp on top of the standard engine, producing 268PS and 330 Nm total power. The Pogea Racing model was also measured and developed on one of the most modern all-wheel drive dynamometers. To get this power out of the mighty Italian car, they changed the exhaust system and replaced it with a larger stainless steel exhaust system, modified downpipe, and a new catalytic converter. The tailpipes can be chosen by the customer from many available Designs.

Power comes from the new hybrid turbocharger from Pogea Racing. Currently, there are two turbocharger variants that the customer can choose from. To add cooling to both the intake air, and to lower the combustion temperature, a modified Intake cooling system was created. A center-mount, larger, more efficient intercooler replaces the two smaller original intercoolers. Additional air is being pumped into the engine compartment to cool the accessories via the carbon fiber parts of the Assetto Corse. Fuel injection is optimized by changing fuel pressure valves and using upgraded Bosch fuel injectors.

For increased stopping power Pogea Racing upgraded the OEM Brake system with their 4-piston brake assembly. This detail is very important to Pogea Racing, and they developed a brake system with identical weight to the OEM brake system, but about 1,8m reduced braking distance when compared to the OEM brakes. You can round up the entire kit with TÜV Approval and with an optional warranty for engine, turbo, and transmission. Pogea Racing completes its tuning work exclusively at their headquarters in the center at the Bodensee.

Apart from the performance cure Pogea Racing also offers Assetto Corse Parts as legal TÜV Approved Parts dealer in Germany for the current models. The parts come directly from the factory in Italy. So now your Fiat can become optically at least a large Ferraristi, or even an image of the 100 PS Assetto Corse. Pogea Racing has other services; leather work, individual suspension systems, and carbon fiber parts can also be part of your individualization. Now there is one tuning company which makes just about everything for your little Italian. Prices for the smallest Change begin at 3400€.

2010 Seat Ibiza Good Stuff Special Edition

Seat has released a new special edition Ibiza in partnership with Shakira, the name of this special edition is given after Shakira’s forthcoming Good Stuff European tour.

The Ibiza GS features a Candy White or Speed Blue exterior, 16-inch ‘Sonda' alloy wheels, and tinted rear windows. Other goodies include TomTom satellite navigation, an 8GB iPod Nano, a Bluetooth hands-free phone system, automatic climate control, power windows and mirrors, and a six-speaker AM/FM/CD audio system.

The Seat Ibiza Good Stuff engines powered by 1.4-litre 16V petrol engine matched to a five-speed manual gearbox and returning 85PS at 5,000rpm. The sports coupe version is capable of 0-62mph in 11.8 seconds and a top speed of 110mph.
The five-door model takes 12.2 seconds to reach 62mph from standing and has a top speed of 109mph. Fuel consumption is recorded at 47.1mpg and CO2 emissions are as low as 142g/km in the five-door Ibiza.

The Seat Ibiza Good Stuff interior comes with cornering function, one touch electric windows, height and reach adjustable steering wheel, MP3 compatible AM/FM radio/CD player with combined USB and AUX in port, trip computer and speed sensitive electro mechanical power steering.

Prices start at £12,300 RRP (£12,710 RRP for the 5dr).




Press Release

SEAT'S LATEST SPECIAL EDITION HAS STAR QUALITY

SEAT is celebrating its partnership with Columbian pop sensation Shakira with the debut in UK showrooms of a special edition SEAT Ibiza that's packed with ‘good stuff'.

The new Ibiza Good Stuff is based on the popular Ibiza 1.4 SE, available in both practical 5dr and sporty SC bodystyles, and boasts a sparkling array of neat extras for its bargain £12,300 RRP (£12,710 RRP for the 5dr).

It has been named in recognition of SEAT's sponsorship of Shakira's forthcoming Good Stuff European tour and is available in a selection of smart paint shades including Candy White and Speed Blue.

As befits its moniker, the Ibiza Good Stuff adds a great selection of state-of-the-art extras including a TomTom satnav system and unique SEAT dashboard dock and cradle, black iPod Nano 8GB complete with etched SEAT logo and SEAT branded content, iPod cradle and charger, and Bluetooth hands-free phone system.

On top of this, Good Stuff buyers can look forward to keeping cool this summer thanks to the special edition's climate control system, and looking cool behind the wheel courtesy of the car's 16" ‘Sonda' alloys and dark tinted rear windows.

Of course there's much more to the car than this, as the extras add to the Ibiza's already generous SE spec which includes, as standard, the likes of electrically adjustable and heated door mirrors, front fog lights with cornering function, one-touch electric windows, height and reach adjustable steering wheel, six-speaker MP3 compatible AM/FM radio/CD player with combined USB and AUX-in port, trip computer and speed-sensitive electro-mechanical power steering.

Beneath the bonnet lies a newly EU V-compliant 1.4-litre 16V petrol engine driving the front wheels through a crisp five-speed manual gearbox. Offering 85 PS at 5,000 rpm, the engine carries the SEAT from rest to 62 mph in a sprightly 11.8 seconds (12.2 seconds 5dr) and offers a top speed, where legal, of 110 mph (109 mph 5dr). CO2 emissions stand at 142 g/km and, on the combined cycle, the Ibiza Good Stuff's official consumption is put at a frugal 47.1 mpg.

The car's name is taken from one of the tracks on Shakira's latest album, She Wolf, and reflects SEAT's ongoing association with the singer from northern Columbian city of Barranquilla.

Aside from the tour sponsorship and multimedia advertising campaign around the Good Stuff model, SEAT is also actively supporting Shakira's work with the Barefoot Foundation - the charity the singer set up when she was just 18 with the aim of making education for children universally available.

Welcoming the showroom debut of the new car, SEAT UK Ibiza Product Manager Andy McGregor said: ‘Adding these great features to the already generously-specified Ibiza creates a smart, sporty and brilliantly well-equipped supermini.

‘Our dealers nationwide are already seeing a massive interest in the new model as TV, press and internet advertising campaigns highlight its availability here.'

2011 Jaguar XKR 75 To Debut at Goodwood

Jaguar is to unveil the limited edition Jaguar XKR 75 at this year’s Goodwood Festival of Speed on July 2 in celebration of Jaguar’s 75th anniversary! Jaguar Cars Ltd.

Jaguar engineers increased the power and torque of the acclaimed 5.0-litre supercharged engine to 530PS and 655Nm respectively for the XKR 75, to deliver truly outstanding performance. While the limited edition model’s top speed is electronically limited to 174mph (280km/h), the XKR 75’s 0—60mph (100km/h) acceleration time is reduced from 4.6 to 4.4 seconds compared to the standard 510 PS XKR.

The Jaguar XKR 75 features revised suspension and handling for increased precision and agility in addition to the performance enhancements. To ensure the XKR 75 remains stable at high speeds, a revised aerodynamic body pack with a front splitter, side sills extensions, a rear diffuser and larger rear spoiler provide increased balance and a reduction in lift. The XKR’s computerised Active Differential Control also adjusts to reduce steering sensitivity at very high speeds, further improving stability and driver control.

In October, Jaguar will begin delivering cars to customers in the U.K., Germany, France, Italy, Belgium and the Netherlands.

Press Release

JAGUAR XKR 75 MAKES DEBUT AT GOODWOOD FESTIVAL OF SPEED

• XKR 75 to celebrate Jaguar's 75thanniversary
• Only 75 will be produced making it one of the most exclusive and exciting XKR's
• Higher performance than standard XKR - 0-60 seconds time of 4.4 seconds and a top speed of 174mph
• Power and torque increased to 530PS and 655Nm respectively
• Upgraded handling and suspension package for increased precision and agility
• Sports exhaust with improved acoustics to match performance

An exclusive XKR - the XKR 75 - will make its debut at the Goodwood Festival of Speed on July 2.

Jaguar Land Rover's new CEO, Dr Ralf Speth, initiated the challenge to the Jaguar engineering team to construct an XKR to celebrate Jaguar's 75th anniversary, which would deliver a combination of enhanced performance, superb chassis and steering control and grip levels to inspire the driving enthusiast to explore the true potential of the XKR's capabilities.

Mike O'Driscoll, managing director, Jaguar Cars, said: "The XKR 75 will provide owners with exclusivity, excitement and a hint of Jaguar's great heritage. This is a fitting way to celebrate the sporting credentials of the XK marque in the 75th year of the Jaguar name," he continued.

Jaguar engineers increased the power and torque of the acclaimed 5.0-litre supercharged engine to 530PS and 655Nm respectively for the XKR 75, to deliver truly outstanding performance. While the limited edition model's top speed is electronically limited to 174mph (280km/h), the XKR 75's 0-60mph (100km/h) acceleration time is reduced from 4.6 to 4.4 seconds compared to the standard 510 PS XKR.

Using the rigid lightweight aluminium architecture of the XK as a solid foundation, theincreased power of the XKR 75 is matched by an agile, dynamic chassis that handles supremely, rides exceptionally well and stops with surefooted reassurance time after time.

The Jaguar XKR 75 features revised suspension and handling for increased precision and agility in addition to the performance enhancements. To ensure the XKR 75 remains stable at high speeds, a revised aerodynamic body pack with a front splitter, side sills extensions, a rear diffuser and larger rear spoiler provide increased balance and a reduction in lift.The XKR's computerised Active Differential Control also adjusts to reduce steering sensitivity at very high speeds, further improving stability and driver control.

And with an improved acoustics package for the semi-active sports exhaust, the XKR 75 produces a pulse-racing growl to match its performance.

The car's driver-focussed character, however, has not been achieved at the expense of the Jaguar traditional values of refinement and comfort.

"We conceived the XR 75 as a sports car with a duality of character that makes it perfectly suited to driving across Europe to the Nurburgring, completing some very fast laps, and then driving home again, added Mike Cross, Chief Engineer Vehicle Integrity.

The XKR 75 features a new Stratus Grey finish. Red brake callipers contrast the eye-catching 20-inch gloss Vortex forged lightweight alloys with a dark technical finish and diamond turn. Customers will have the option to apply a unique body graphic that runs from the front bumper to the rear haunches.

The XKR 75's interior completes the driver-focussed performance environment finished in Charcoal with ivory stitch, piano black finish to facia and centre console and a Jet suedecloth headlining.

THE XKR 75 AT A GLANCE

The unique features of the exclusive new XKR 75 include:

• Increased performance through detailed engine and transmission recalibration
  • Power increased to 530PS (compared to 510 PS on XKR)
  • Torque increased to 655Nm (compared to 625Nm on XKR)
  • Upgraded torque converter to handle the increased torque

• Upgraded suspension systems for increased precision and agility
  • Increased spring and damper rates (front springs 28 per cent stiffer, rear springs 32 per cent stiffer)
  • New fully-machined aluminium front and revised rear suspension upright for increased camber stiffness (increased by 25 per cent)
  • Re-tuned Adaptive Dynamics damper control software
  • Reduced ride height (15mm front and 10mm rear)

• Aerodynamic body pack with body coloured finish to front splitter, side sills extensions and rear diffuser, and body coloured larger rear spoiler and rear trunk lid finisher

• Sports exhaust with improved performance and acoustics - system has new crossover pipe and larger exhaust outlets
• New Stratus Grey exterior paint with optional graphics pack
• Red brake callipers and 20" Vortex forged lightweight alloy wheels, diamond turned with dark grey finish
• XKR performance interior in Charcoal and Ivory stitch leather, with Jet suedecloth headlining and XKR 75 tread plate
• Active front lighting
• Final calibration was done in partnership with the RSR engineering team which has been collaborating with Jaguar on the 2010 motorsport programme.

Production of the XKR 75 will be limited to just 75 vehicles, which will be available to order from July 2010 in the UK priced from £85,500 OTR. Customer deliveries will commence during October.

Special Edition Lotus Elise SC RGB and Exige S RGB [Video]

Lotus is launching two special-edition cars in honor of vehicle engineering director Roger Becker, who retired from Lotus in January. Becker joined Lotus in 1966 and helped develop every new Lotus since, including the Esprit, Elan, and Evora.

The Elise SC RGB (for Roger G. Becker) features ultra-lightweight forged alloy wheels, sport and touring packages, air conditioning, monochrome Lotus badges, an individually numbered plaque, and Roger Becker's signature on B-pillar. It is powered by a 217 hp (220 PS / 162 kW) supercharged 1.8-liter engine, which allows the car to accelerate from 0-60 mph in 4.3 seconds (0-100 km/h in 4.6 seconds).

The Elise SC RGB Special Edition is powered by a supercharged 1.8 liter engine that develops a total of 217 hp and rockets the car from 0 to 60 mph in 4.3 seconds. The Lotus Exige S RGB Special Edition gets a supercharged and intercooled 1.8 liter engine with 257 HP and a sprint time of 4 seconds.

Body colours available for the Lotus Elise SC RGB and the Lotus Exige S RGB are Aspen White, Starlight Black, Solar Yellow and Carbon Grey and each exemplar will also feature a numbered plaque with Roger Becker's signature.

The cars will go on sale in September, the Elise SC RGB will be priced from £38,550 (€43,655) while the Exige S RGB starts at £41,950 (€50,042).




Press Release

Roger Becker, former Director of Vehicle Engineering for Lotus is celebrated with a series of special edition versions of the final run of European specification 1.8 litre Elise and Exige sportscars.

In celebration of his now legendary input over the years, Roger Becker (RGB) who retired in January following 44 years of service, will have a series of Lotus Elise and Lotus Exige sports cars in bespoke RGB Special Edition specification produced and set for release from September 2010.

The Elise SC and Exige S RGB Special Editions will both be specified to a high level with Sports and Touring packs as standard. The Elise SC RGB Special Edition has a supercharged 217 hp (220 ps) 1.8 litre engine which blesses it with a 0-60 mph time of 4.3 seconds (0-100kmh in 4.6 seconds). The Lotus Exige S RGB Special Edition uses the range topping 257 (260 ps) supercharged and intercooled 1.8 litre engine which endows it with a 0-60 mph in around 4 seconds and a phenomenal aerodynamic downforce figure of 92.5 lbs (42 kg) at 100 mph (160 kmh).

Roger Becker said, "I am honoured that Lotus has named these two special editions after me, especially as it allows me to offer the customer my favourite specifications. The past 44 years have been an incredible journey and I'm looking forward to watching Lotus progress in the future, I have no doubt that the company will continue to go from strength to strength."

Both the Elise SC and the Exige S RGB Special Editions are available in four colours, Aspen White, Starlight Black, Solar Yellow & Carbon Grey and each one is identified by a numbered interior plaque, Roger Becker's signature on the side of the bodywork and special monochrome Lotus nose badge.

At the end of 2010, production of the European versions of the Elise R and SC and the Exige S and Cup 260, which use the 1.8 litre 2ZZ VVTL-i engines supplied by Toyota, will finish due to changes in legislation and the introduction of "Euro 5" Type Approval which does not apply to these cars. Production of the Elise R and SC and the Exige S and Cup 260 will, however, continue for all other markets.

Andreas Prillmann, Chief Commercial Officer for Lotus Cars said, "I would like to thank Roger for his dedication to Lotus It's fitting that an exclusive number of the last of the 1.8 litre Elises and Exiges for Europe are dedicated to Roger, who has been instrumental in the development of so many Lotus cars over the years, in particularly the Evora, the Exige and the recent versions of the Elise. Not only has his extensive knowledge and learning been passed on to our team of talented and skilled engineers, but also his passion for the Lotus brand and heritage has helped Lotus grow into the world class organisation that it is today."

The new, super efficient 2011 Model Year Lotus Elise, introduced to the market earlier this year, will continue for all markets where it is sold including Europe.

The Lotus Elise SC RGB Special Edition in more detail:

• 217 hp (220 ps) supercharged 1.8 litre engine
• Lotus ultra lightweight forged alloy wheels
• Sport pack
• Touring pack
• Four paint colours - Aspen White, Starlight Black, Solar Yellow & Carbon Grey
• Roger Becker signature on rear of the car
• Roger Becker numbered plaque
• Monochrome Lotus badges
• Air conditioning
• Recommended Retail Price:
  • UK: £38,550 (including VAT)
  • Euro Zone: € 43,655 (excluding regional taxes)
  • Switzerland: CHF 71,435 (excluding taxes)

Official European Combined Cycle = 8.5 litres / 100 km (33.2 mpg)
Official European Extra Urban Cycle = 6.4 litres/100 km (44.1 mpg)
Official European Urban Cycle = 11.8 litre/100 km (23.9 mpg)
199 g/km of CO2

The Lotus Exige S RGB Special Edition in more detail:

• Standard Features
• 257 hp (260 ps) Supercharged 2ZZ 1.8 engine
• Lotus ultra lightweight forged alloy wheels
• Performance pack
• Sport pack
• Touring pack
• Four paint colours - Aspen White, Starlight Black, Solar Yellow & Carbon Grey
• Roger Becker signature on rear of car
• Roger Becker numbered plaque
• Monochrome Lotus badges
• Structural shear panel which gives increases lateral stiffness to the rear subframe by 30%
• Air conditioning
• Recommended Retail Price:
  • UK: £41,950 (including VAT)
  • Euro Zone: € 50,042 (excluding regional taxes)
  • Switzerland: CHF 81,887 (excluding taxes)

Official European Combined Cycle = 8.5 litres / 100 km (33.2 mpg)
Official European Extra Urban Cycle = 6.5 litres/100 km (43.5 mpg)
Official European Urban Cycle = 11.9 litre/100 km (23.7 mpg)
199 g/km of CO2

Press release announcing Roger Becker’s retiremen:

Roger Becker Lotus' Director of Vehicle Engineering is retiring from Group Lotus after a long career of 44 years.

Roger, 64, joined Lotus in 1966, working on the Elan assembly line at Cheshunt, but his natural driving and engineering skills came to the attention of Lotus founder Colin Chapman and Roger was quickly moved to the vehicle development team where he worked directly with Mike Kimberley (former Lotus CEO) on the Lotus Europa Twin Cam - his first Lotus car development project.

During his career at Lotus, Roger has been responsible for the development of every Lotus car, including the legendary Esprit, Excel, Elan, Elise, Exige and the new critically acclaimed Lotus Evora. Roger has helped to maintain the philosophies laid down by Colin Chapman and has ensured that the essence and purity of Lotus is instilled in all new Lotus cars. He also has imparted his chassis engineering knowledge and development skills to many of the world's major automotive manufacturers in support of Lotus' consultancy engineering business.

On his retirement, Roger Becker said, "I have had a dream career at Lotus, with the honour of not only working directly for Colin Chapman but also working with some of the finest people in the motor industry. With the Lotus Evora successfully entering the market with unprecedented global adulation, and at 64 years of age, I feel now is the natural time to retire. The Evora has given me my finest hour at Lotus and I leave knowing it will be the foundation of all our next generation cars. The product engineering team will build on this to develop many more award-winning products and I wish them every success for what promises to be a very exciting future for Lotus cars and the Lotus brand."

Dany Bahar, CEO of Group Lotus plc said, "On behalf of all the staff at Lotus, I would like to thank Roger for his contribution to Lotus over 44 years and we wish him well in his retirement."

Video:Seat Leon Cupra R Launched in the U.K.

The Spanish brand has announced today the Seat Leon Cupra R UK price and the fact that the first cars will hit British shores in a few weeks.

The production of the Seat Leon is sending only 500 copies to the U.K. of its hot new Leon Cupra R. The price is $37,350 and the first cars arrive "within weeks," according to the manufacturer.

Standard equipment includes XDS, ESP stability control, TCS traction control and EBA emergency braking assistance, a sporty twin central exit exhaust pipes within a customised rear diffuser, extended rear spoiler, ‘R’ badging and gloss black highlighting inside and out.

The 2010 Seat Leon Cupra R extracts 265 PS and 350 Nm of torque from a 2.0-litre, 4-cylinder, turbocharged petrol engine, which translates into a top speed of 155 mph, needing 6.2 seconds when accelerating from 0 to 62 mph.

At the same time, the car gets 34.9 mpg, while spewing out only 190 grams of CO2 per kilometer.  Other features include XDS, a system that retools the anti-lock brakes to mimic a limited slip differential.  Stability control, traction control, and emergency brake assistance is also included.




Press Release

SEAT's scorching Leon Cupra R is here!

Just weeks after SEAT launched its most economical Leon to date in the shape of the latest Ecomotive the stylish Spanish brand is teeing up the showroom debut of its most potent Leon yet: the awesome Cupra R.

While the green-themed new Ecomotive with its road tax-busting CO2 rating of just 99g/km is all about economy and environmental responsibility the 265 PS Cupra R is, undeniably, aimed at ultra-hot hatch enthusiasts with high octane fuel coursing through their veins.

Storming into UK showrooms now, and due to face the glare of the nation's motoring media at a launch event in the next few days, the latest Leon is nothing less than the most powerful SEAT yet offered for sale in the brand's 25-year UK history.

That 265 PS power peak is the product of a tuned 2.0-litre, four cylinder turbocharged petrol engine - revised by the engineers at SEAT's state-of-the-art Technical Centre in Martorell to make it more potent, even, than the current Leon Cupra which is good for a still impressive 240 PS from its 2.0-litre powerplant.

The 16V petrol engine features a new, high-pressure fuel pump injector to satisfy the greater performance demands and allow it to meet strict EU5 emissions standards while revisions to the electronic engine management system, plus increased maximum turbo pressure (1.9 bar at max output and 2.2 bar at max torque, versus 1.8 bar for the 240 PS 2.0-litre TSI in Leon Cupra) complete the powerplant changes beneath the SEAT's svelte ‘clamshell' bonnet.

The torque generated by the new Cupra R's refined and willing engine is, arguably, even more impressive than its power peak. No less than 350 Nm is on offer at just 2,500 rpm - that's a full 50 Nm more than the already muscular Leon Cupra.

Naturally, the challenge of harnessing all this urge in a front-wheel drive set-up has been comprehensively met by SEAT's engineers who have applied a host of effective yet unobtrusive aids to the task.

XDS - SEAT's clever electronic system which uses enhanced ABS functionality to mimic the operation of a traditional limited slip differential - ESP stability control, TCS traction control and EBA emergency braking assistance are among the new car's standard-fit kit and work together to help keep things on the straight and narrow.

The result? Near-supercar levels of acceleration and performance. The benchmark 0-62 mph dash is dispatched in only 6.2 seconds while, where legal, Leon Cupra R drivers can thence press onward to a top speed of 155 mph. Impressive stuff.

As impressive, perhaps, is the new Leon's frugality. Combined economy of 34.9 mpg and CO2 limited to just 190 g/km make the newcomer among the ‘greenest' ultra-hot hatches around. Not green enough to qualify for the brand's Ecomotive badge, of course, but markedly more environmentally responsible than a number of rivals which have CO2 emissions of 220 g/km and above.

The Cupra R's standard six-speed manual gearbox has not escaped the development engineers' attention either: modifications include a shorter ‘throw' (down by six millimetres) to help the driver achieve even faster changes.

As stylish as it is swift, the latest Leon has undergone a number of bespoke styling modifications, inside and out, to elevate its kerbside appeal and deliver the necessary air of exclusivity demanded by what will be an elite hot hatch.

Among the changes are the addition of sporty twin central exit exhaust pipes within a customised rear diffuser, discreet extended high level rear spoiler, subtle ‘R' badging and the careful application of gloss black highlighting inside and out.

The new ebony black front seatbacks even give rear seat occupants a taste of the Cupra R cabin upgrade, while the prominent ‘R' logo incorporated on the seatbacks leaves no one in any doubt about the identity of this super-quick SEAT.

Mighty 19-inch ‘Potenza' wheels, available in traditional silver alloy or contemporary white finish, mark out the ‘R' as something extra special and ensure the car becomes the first SEAT model to use 19-inch wheels on this platform.

UK pricing for the new Leon Cupra R is confirmed at £25,205, production is limited to around 500 in a full year, and the first customer cars are due to be delivered within weeks.

Welcoming the long-awaited arrival of SEAT's most powerful model to date the brand's UK Product Marketing Manager, Andy Medcraft, said: ‘The Leon Cupra R is a special car for us not just because it is the most powerful, fastest and most extreme production model we have yet made.

‘It also clearly illustrates what makes SEAT stand out from the crowd, and is our brand's familiar 'auto emoción' slogan made metal.

'We're anticipating a huge surge of interest around the showroom debut of this exclusive car and I know our dealers nationwide can't wait to welcome it.'

Fiat launches new Diesel edition 500C in Japan

The Fiat 500C by Diesel makes its formal debut in Japan on April 12.


All engine choices will have five or six-speed manual tranmissions while for the exterior customers are able to choose three body and top colour combinations for their Fiat 500 by Diesel.

The interior also gets denim-like upholstery with yellow top-stitching. Yellow brake calipers peer out from behind the 16" alloys finished in dark satin like the rest of the muted brightwork.

The Fiat 500 by Diesel price starts at 18,000 Euro and Italy will be the first to ge the limite-edition cabriolet starting from May. The automaker says they have allready sold 6,500 exemplars Fiat 500 by Diesel ans the car will be marketed worldwide.





Press Release:

Fiat 500C by Diesel debuts in Japan

Fiat 500C by Diesel, the new cabriolet version of the model jointly created in 2008 by Fiat and Diesel, the famous clothing and lifestyle brand, will debut in Japan on 12 April. The Fiat Café in Aoyama (Tokyo) – an exclusive location, which has become a byword for sociability and Italian style – has been chosen for the prestigious event, which will be attended by representatives of the establishment, the world of culture and the press, in addition to Diesel founder Renzo Rosso and the top managers of Fiat Group Automobiles Japan. The car will then make its European debut on 15 April at the Milan Furniture Fair in front of the splendid Diesel flagship store in the renowned Piazza S. Babila.

The Fiat 500C by Diesel will be marketed worldwide - in Italy from May, with an on-road price starting from 18,000 euros. Nearly 6,500 units of the already available limited-edition saloon version have already been sold. The new cabriolet "by Diesel" confirms the extraordinary capacity of the "500 Project" to continuously evolve with the addition of new versions. This is precisely one of the secrets of the undisputed success of the Fiat 500, a genuine pop icon and expression of the concept of "massexclusivity" ("non-exclusive exclusiveness"), which a few days ago reached the target of 500,000 units produced in only 31 months after having been launched.

In detail, the 500 by Diesel is distinguished by some bold aesthetic features, starting with the exterior. Everything is exclusive for this version, the result of the creativity of two teams of designers: the aggressive 16" alloy wheels, the rear trim with imitation air intake where one of the most famous logos of Italian fashion is set, the yellow brake calipers (only on the 1.4 100 HP version) and the satin finish chrome painted details, including the mouldings which with their bosses evoke the atmosphere of the Diesel fashion world. The interiors are also highly customised, sporting a dark denim style fabric with yellow stitching, a fifth pocket with the unmistakable Diesel brand, the head of the famous "Mohican" on the gear lever knob and the special satin chrome coloured dashboard.

Just like the saloon, theFiat 500C by Diesel also combines two apparently distant worlds: fashion and motoring. In fact, they have some important concepts in common, such as talent, creativity, charm and innovation, the winning ingredients of Italian style, which is famous worldwide.

Finally, according to markets, the Fiat 500C by Diesel range comes with four Euro 5 engine versions (1.2 69 HP, 1.4 16v 100 HP, 1.3 Multijet 75 HP with DPF and 1.3 Multijet II 95 HP); manual 5 or 6 speed gearboxes (petrol engines can be fitted with a Dualogic 5 speed robotised gearbox); and three body and top colour combinations: the distinctive green with black top, the elegant black with black or red top and the original "Midnight indigo" blue with ivory top. The latest two innovations of the Fiat 500 by Diesel stand out: a second-generation 1.3 Multijet II 95 HP (Euro5) turbo diesel with Start&Stop system as standard, with emissions of just 104 g/km of CO2 and "Midnight indigo" blue, an intriguing metal-flake body colour which - with a finer paint texture and almost 3D effect - is reminiscent of the look of stone-washed fabrics.

Turin, 9 April 2010

2010 Caterham Seven Lambretta Special Edition

English car company Caterham Cars will be releasing a special edition of the Caterham Seven later this year.

The Lambretta Special Edition uses a 1.6 liter Ford Sigma powerplant, which delivers 125 hp and 120 lb-ft of torque. The unit is matted to a five speed manual gearbox and pushes the car to 60 mph in six seconds. The trendy Caterham uses a “purposeful chassis” that allows it to offer exceptional handling.

The Caterham Seven sportcar from Lambretta features a unique body paint, a combination of red, white and blue, based on the Union Jack. The same combination is used on the decals and livery, leather seats, dash, carpets and boot allowing for a proper homage to the heritage of the U.K.


Caterham Special Edition Seven exterior features a unique paints that includes with decals that matches leather seats, dashboard, carpet and boot.

The price for this special edition is £26,995.





Press Release

LAMBRETTA'S TAKE ON A CATERHAM SEVEN

Caterham Cars has teamed up with another iconic British company, Lambretta Clothing, to give its legendary Seven sportscar a visual overhaul for a unique 2010 Special Edition.

The British-owned fashion label, which is based in London's famous Carnaby Street, has drawn on its characteristic flair and rich heritage in popular culture to create a bespoke, custom-tailored Caterham, which screams ‘Britannia'.

The body paint, decals and livery leave you in no doubt of its geographic heritage with the Union Jack's unmistakable hue of red, white and blue dressing the paintwork.

Naturally, the theme continues inside with a matching colour scheme spanning the leather seats, dash, carpets and boot. Hand-stitched seat piping, embossed Lambretta motifs and a stylish Moto-Lita steering wheel finish the interior detailing.

Under the skin, the engineering is pure Caterham.

Powered by a 1.6-litre Ford Sigma engine, which pushes out 125bhp, the Lambretta Special Edition can call upon 120lbs ft of torque to propel its lightweight frame to 60mph in six seconds. The marriage of a quick-fire five-speed gearbox, with a purposeful chassis, provides the responsiveness and handling characteristics every Seven is famous for.

Available immediately, the Caterham Seven Lambretta Special Edition is priced at £26,995 OTR.

Lambretta's managing director, Rob Harmer explained: "Designing the exterior and interior of a car is an entirely different challenge to our core business of fashion and accessories, but there are clearly some shared philosophies between the two companies, which made this collaboration so exciting."

All-New Volvo S60 in the Belgian Touring Car Series

The new Volvo S60 gets ready for its racing debut. The Swedish carmaker revealed today that a racing version of the sedan will enter the 2010 Belgian Touring Car Series (BTCS).

The race version of the Volvo S60 has been developed in accordance with the BTCS regulations, meaning it has a tubular chassis, the same type of front and rear suspension and aerodynamics.

Power is provided by a mid-mounted 3.5-liter V6 engine with 410 hp (306 kW / 416 PS) and 412 Nm (304 lb-ft) of torque. It motivates the rear wheels through a six-speed sequential transmission.

"The all-new Volvo S60 sports sedan is Volvo's most exciting driving experience so far and there is no better way to show this than by bringing it to the race track. Volvo and the all-new S60 have a special place in the people's hearts here as several Volvo models, including the new S60, are built in Belgium at the Volvo Cars Ghent plant."






Press Release

Ready for the race track

Volvo Cars enters the all-new
Volvo S60 in the Belgian Touring Car Series

Just weeks after the all-new Volvo S60 was introduced to the public, the
latest Volvo model is also being unveiled in a racing version. Volvo Cars
Belgium will enter the new car in the 2010 season of the Belgian Touring Car
Series. Volvo fans will not need to wait long to see the latest model in
action since the premiere takes place on April 11.

"We are very happy about this development," says Bart Crols, Managing
Director at Volvo Cars Belgium. "The all-new Volvo S60 sports sedan is
Volvo's most exciting driving experience so far and there is no better way
to show this than by bringing it to the race track. Volvo and the all-new
S60 have a special place in the people's hearts here as several Volvo
models, including the new S60, are built in Belgium at theVolvo Cars Ghent
plant."

The new Volvo S60 race car has been developed in record time locally by
Volvo's Belgian S60 Racing Team. It has been developed in accordance with
the BTCS Silhouette S1 regulations which put a major emphasis on
standardised features. All cars must use a tubular chassis, the same type of
front and rear suspension and aerodynamics. A uniform type of engine
specification is also available but manufacturers are allowed to use own
engines.

The Volvo S60 Racing Team will also operate the car at all BTCS races and
the drivers are Vincent Radermecker and Eric Van De Poele.

Its maiden track test will take place on April 1 (today) on the Belgian
Zolder track.

"It has been a hectic period, but we have received great assistance from
Volvo Cars' Motorsport department" says Thomas Neri, Team Manager for the
Volvo S60 Racing Team. He continues: "Our main objective is to get up to
speed and to compete well in the various heats. Next season we hope to put
our own in-house developed engine in the car."

BTCS - low cost, high-performance racing

The BTCS is an endurance racing championship with six competitions on
tracks such as Spa-Francorchamps, Zolder and Dijon. Each race consists of
two 90-minute heats and there is also one 12-hour race in Spa. The all-new
Volvo S60 will face intense competition from the likes of BMW, Audi, Jaguar
and VW. BTCS has grown rapidly in terms of both competing brands and numbers
thanks to its low-cost, high-performance combination and, not least, the
fact that the cars have considerable visual appeal. The race series is
televised in several countries and is gaining in popularity.

"We will support and follow our development in this series very closely
as several other national championships are considering similar standardised
regulations in the future," says Derek Crabb, Motorsport Director at the
Volvo Car Corporation. "This BTCS campaign will give us a good understanding
of what these types of regulations can mean for Volvo."

Technical Specification Volvo S60 BTCS

• Regulation: BTCS Silhouette S1


• Chassis: Tubular frame


• Front Suspension: Independent with 3-way adjustable shock absorbers


• Rear Suspension: Independent with 3-way onboard adjustable shock
  absorbers


• Brakes: 6-piston callipers, 380 mm discs at the front and 6-piston
  callipers, 355 mm discs at the rear


• Engine: Mid-mounted standardised 3500 cc V6


• Engine Power Output: 410 hp with 412 Nm at 5500rpm


• Gearbox: Six-speed sequential. Rear-wheel drive


• Wheels: 10" X 18" front and 12" X 18" rear


• Tyres: Michelin 27/65/18 front and Michelin 30/65/18 rear

2010 Racing Calendar for the all-new Volvo S60 in the BTCS series

• April 9-11 Zolder


• April 30-May 2 Dijon-Prenois


• June 4-6 Spa-Francorchamps


• July 9-10 Spa-Francorchamps


• September 17-19 Spa-Francorchamps


• October 8-10 Zolder

More information about the Belgian Touring Car Series:
http://www.btcseries.be/